Jeff Larson

Brings over twenty years of experience in the sales and
marketing retail food industry. He co-founded Concept Foods
in 1994, prior to joining Cott Corporation in 1995 working with
Dave Nichol in their private label food division, Destination
Products and was a member of the Management Buy-Out team
of Destination Products International

Sales growth from $7M to $90M in a five year period
Core strengths include:
Strategic business planning
Strategic marketing initiative and penetration
New business development
Competitive product positioning
Broker/Vendor management
Hands-on entrepreneurial leadership and business practice
 
Speaking Engagements:
2005 Visa Canada - Innovative Strategies for Small Business Success
2005 University of Western Ontario - MBA Class (Spring & Fall)
2005 University of Michigan MBA Class
2004 Visa Canada - Innovative Strategies for Small Business Success
2003 University of Western Ontario - Executive MBA Class
2003 Visa Canada - Innovative Strategies for Small Business Success
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