Innovative Food Group utilizes Principal Jeff Larson's over 20 years of sales and marketing experience to pair Canadian and US retailers and manufacturers together to create highly successful, profitable working relationships. By focusing on key manufacturing strengths and areas where volume and margins can be significantly improved, Innovative strives to establish Canadian manufacturers as key suppliers to the US market. Innovative also uses senior-level relationships to introduce key Canadian retailers to manufacturers, thereby streamlining the launch of both private label and branded products and programs.